January 2021 saw the dawn of a new era for electric vehicles in Australia. Not only did Tesla reign supreme over all other EV manufacturers, but it also managed to double its deliveries from this same time last year. It’s no secret that Tesla has been the leader in EV innovation and adoption, but the sheer scale of its success in Australia is remarkable. In this post, we look at the facts behind Tesla’s recent successes and explore what this means for the future of electric vehicles in Australia.
Tesla’s Delivery Numbers in Australia
In January, Tesla delivered 1,475 vehicles in Australia. This is nearly four times the number of EVs delivered by the next closest manufacturer, BMW. Tesla’s delivery numbers continue to rise in Australia, as they have each month since the company began deliveries in August 2016.
Tesla’s success in Australia is due in part to the country’s supportive EV policies. The Australian government offers a generous EV incentive program that provides up to $5,000 AUD (approximately $3,700 USD) off the purchase of a new EV. Additionally, several Australian states offer their own EV incentives, including free or discounted parking and charging rates. These policies have helped make Australia one of the fastest-growing markets for EVs in the world.
Tesla’s dominance of the Australian EV market is likely to continue in the coming months and years as the company continues to ramp up production and deliveries of its popular Model S and Model X vehicles.
The Other Electric Vehicle Brands
There are a number of other electric vehicle brands available in Australia, but Tesla is by far the most popular. In January, Tesla delivered more than double the number of EVs than any other brand.
The next most popular EV brand in Australia is BMW, with just over 1,000 deliveries in January. This is followed by Audi, with just over 600 deliveries. These two brands are well behind Tesla in terms of market share, with BMW accounting for around 15% of the EV market and Audi around 10%.
Other notable EV brands available in Australia include Jaguar, Mercedes-Benz, Volvo and Nissan. However, these brands have much smaller market shares than Tesla, BMW and Audi.
What this Means for the Future of Electric Vehicles
The Tesla Model 3 was the best-selling electric vehicle in Australia in January, with the company delivering 1,275 units of the vehicle. This is a significant increase from the previous month, when Tesla delivered only 484 Model 3s.
This dominance by Tesla is likely to continue in the future, as other electric vehicle manufacturers have not yet matched Tesla’s production capacity or range of offerings. Additionally, Tesla’s vehicles are increasingly becoming more affordable as battery prices fall and government incentives for electric vehicles grow.
As a result of Tesla’s current position in the Australian market, it is likely that the company will continue to lead the way in terms of electric vehicle adoption and innovation. This will have major implications for both the automotive industry and the transition to a low-carbon economy.
