Hyundai has always been known for taking their marketing campaigns to the next level, and they’ve done it again with the launch of their new electric vehicle (EV) campaign. The automaker has tapped none other than Kevin Bacon to headline their latest EV campaign with a humorous twist. The campaign will focus on showing how EVs can benefit everyday drivers while also highlighting Hyundai’s commitment to sustainability. In this blog post, we’ll explore Hyundai’s new EV marketing campaign and what sets it apart from previous campaigns. We’ll see why the brand chose Kevin Bacon for its star, what makes the campaign unique, and how it might lead the way for future auto advertising.
What is the new Hyundai EV marketing campaign?
Hyundai has a new marketing campaign for its electric vehicles (EVs) that features actor Kevin Bacon. The campaign, which is called ” Hyundai: Ioniq Unlimited,” includes a series of ads that highlight the benefits of driving an EV.
The ads feature Bacon talking about how he loves driving his Hyundai Ioniq EV because it’s unlimited – there’s no need to stop for gas, and it’s emissions-free. He also talks about how much money he’s saved by driving an EV.
The campaign is designed to appeal to consumers who are interested in EVs but may be hesitant to make the switch from a traditional gasoline-powered car. By featuring someone like Kevin Bacon, who is a well-known actor and environmentally conscious individual, Hyundai hopes to show that EVs are not only good for the environment but also fun to drive.
Why did Hyundai choose Kevin Bacon for their new campaign?
Hyundai has tapped Kevin Bacon to be the face of their new marketing campaign for their electric vehicles. The campaign, which is set to launch this fall, will focus on the idea that “switching to electric is easy” and feature Bacon as the spokesperson.
The decision to choose Bacon as the spokesperson for this campaign was likely due to his widespread appeal and likability. As an actor with over four decades of experience in both film and television, Bacon has a large fan base that spans multiple generations. In addition, he is known for his roles in some of Hollywood’s most iconic films, such as Footloose and A Few Good Men.
Bacon is also a well-known philanthropist, having founded the SixDegrees.org foundation in 2007. The foundation’s mission is to “connect all people on the planet” by harnessing the power of social media. This aligns with Hyundai’s own commitment to sustainability and social responsibility, making Bacon an ideal choice for their new EV marketing campaign.
How will the new campaign be executed?
Hyundai’s new electric vehicle marketing campaign will be executed in a variety of ways. First, Kevin Bacon will serve as the face of the campaign, appearing in television commercials, print ads, and online videos. In addition, Hyundai will partner with a number of celebrities and influencers who will promote the campaign across their social media channels. Finally, Hyundai will launch a major online advertising push, targeting consumers who are interested in electric vehicles.