Audi has been making waves in the electric vehicle industry with its e-tron line of cars. Recently, they announced the launch of their latest model, the Audi e-tron S/e-tron S Sportback. This car is an upgrade from its predecessor, offering a higher range and performance level. But there’s one catch: it also has a higher price tag. In this blog post, we will explore what exactly you get for the increased cost, and why it may be worth it for some people to invest in this cutting-edge new vehicle.

What’s new for the 2023 Audi e-tron S/e-tron S Sportback?

The Audi e-tron S/e-tron S Sportback will have the same EPA range as the previous model year, but with a higher price tag. For the 2023 model year, the e-tron S/e-tron S Sportback will start at $86,995 MSRP. The range-topping e-tron S Sportback Quattro will have an MSRP of $95,995.

Price and Range

Audi’s new e-tron S and e-tron S Sportback have the same EPA-rated range of 204 miles, but the Sportback model comes with a higher starting price. The e-tron S starts at $86,995, while the Sportback starts at $89,995. Both models are eligible for a federal tax credit of up to $7,500, which lowers the effective starting prices to $79,495 and $82,495, respectively.

The e-tron S is powered by two electric motors that produce a combined output of 402 horsepower and 490 lb-ft of torque. That’s enough power to propel the SUV from 0 to 60 mph in 5.5 seconds. The Sportback model is slightly lighter than the SUV and has a lower drag coefficient, so it’s able to hit 60 mph in just 5.4 seconds.

Both models come standard with all-wheel drive and a 95 kWh battery pack. The battery can be charged using a Level 2 (240V) charger or an optional 150 kW DC fast charger. Audi says that using the fast charger will add about 54 miles of range in just 10 minutes of charging time.


The e-tron S and Sportback both have a range of 204 miles according to the EPA, but the Sportback is priced higher. One reason for the price difference is that the Sportback has a more powerful electric motor. It produces 429 horsepower and 590 lb-ft of torque, while the e-tron S produces 362 horsepower and 516 lb-ft of torque. The Sportback also has a lower drag coefficient, which helps it achieve better range. In addition to the increased performance, the Sportback also has standard adaptive air suspension and Quattro all-wheel drive.