Melissa Grady Dias, the marketing chief of Cadillac, informed her LinkedIn followers this week that customers interested in customizing a Cadillac Celestiq can now begin the process. However, the starting price for all Celestiqs will be approximately $340,000.

The luxury Cadillac Celestiq EV offers a high level of personalization, with dedicated consultants guiding clients through every step of the vehicle design journey. Customers can choose whatever color they desire.

Configuring a Cadillac Celestiq will undoubtedly be a unique experience, especially with the promise of renowned designers being involved. Cadillac argues that customers adore this personalized approach, which has caused demand for the Celestiq to be extremely high.

In her LinkedIn post, Dias acknowledged the predatory pricing tactics used by dealers. She cautioned customers that the final price will be set by the dealer. Understandably, the starting price is less significant when considering the possibility of tripling it with additional features and design consultations.

While the sky’s the limit, some might question why one would spend a fortune on a Cadillac when a Rolls Royce might offer a superior alternative.

While specific details for the Cadillac Celestiq have yet to be revealed, initial information suggests that the car will be powered by an Ultium-based EV platform. This platform will feature a dual-motor all-wheel-drive configuration. The total output of the system is estimated at 600 hp (609 ps/448 kW) and 640 lb-ft (868 Nm) of torque.

This should result in a 0 to 60 mph (97 km/h) acceleration time of 3.8 seconds. Equipped with a 111 kWh battery, the Celestiq is expected to have a driving range of 300 miles (483 km).

Additionally, the Celestiq supports 200 kW DC fast charging. This means that after just 10 minutes of charging, the Celestiq will be able to travel 78 miles (126 km).

Announcing the Celestiq’s pricing on LinkedIn is an unusual marketing tactic. It may indicate that Cadillac is testing out new ways of sharing product updates on social media.

Image Source: Sawyer Merritt,