The renowned Japanese automaker Isuzu Motors has chosen Thailand as its primary production base for the electric variant of the acclaimed D-MAX pickup truck. The announcement was made by a Thai government spokesperson on Thursday and the new electric truck is set to be unveiled at the Bangkok International Motor Show next week.

Isuzu has committed to investing 1 trillion yen ($6.62 billion) in research and development by 2030, aiming to bolster its technological prowess. This hefty investment will also support the creation of a testing center focused on EV innovation.

What We Know About the Electric D-MAX Pickup So Far

Set to commence exports in 2025, the electric D-MAX is eyeing markets in Norway, Britain, Australia, and beyond. This strategic decision leverages the rising global demand for eco-friendly transportation solutions in these countries.

The electric D-MAX’s debut at the upcoming Bangkok International Motor Show is highly anticipated. While details of Isuzu’s investment in Thailand remain under wraps, it’s clear the company is betting big on the nation’s thriving EV market.

Why Thailand?

Historically, Thailand has been a stronghold for auto assembly and exports, dominated by giants like Toyota Motors and Honda Motor Co. Yet, the entrance of Chinese automakers such as BYD and Great Wall Motor, with a combined investment of $1.4 billion for EV production facilities, signals a changing tide.

Moreover, German powerhouse BMW is setting up a high-voltage battery production site in Rayong province, with plans for an EV assembly plant by 2025.

The Exciting Government Incentives

The Thai government is instrumental in this shift, offering incentives, tax breaks, and support to fuel the growth of the EV industry. With ambitions to transform 30% of its annual vehicle output—approximately 2.5 million vehicles—into EVs by 2030, Thailand aims to emerge as a frontrunner in sustainable automotive production.

Are You Ready for the Electric D-MAX Pickup?

As Isuzu Motors prepares to launch its electric D-MAX pickup truck production in Thailand, this venture signifies more than just a move towards green technology. It underlines Isuzu’s commitment to sustainable mobility and highlights Thailand’s growing significance in the international EV landscape.

Image Source: Top Gear Philippines