Mercedes-Benz is reportedly set to drop the EQ branding for its electric vehicles (EVs) from 2024 onwards. According to a report in Automotive News Europe, the German carmaker plans to introduce a new sub-brand for its EVs that would have similar “dedicated production lines” and “dedicated retail networks”. The move could mean that Mercedes-Benz is looking to create a separate identity for its EVs and possibly tap into different markets. It could also signal the company’s intent of becoming more competitive in the EV space, as other luxury carmakers such as Audi and BMW are increasing their EV offerings. In this article, we take a look at what this means for Mercedes-Benz and what it could mean for the future of electric vehicles.
Mercedes-Benz to stop using EQ branding for EVs
Mercedes-Benz is set to stop using its EQ branding for electric vehicles (EVs), according to a new report. The German automaker will instead use the main Mercedes-Benz brand for all of its EVs going forward, Reuters reports, citing people familiar with the matter.
The move is said to be part of a larger effort by Mercedes-Benz to simplify its branding strategy. The automaker currently offers a wide range of sub-brands, including AMG, Maybach, and EQ. But with the growing popularity of EVs, Mercedes-Benz is reportedly looking to streamline its branding to make it easier for customers to understand.
The EQ brand was introduced in 2016 as a way to market Mercedes-Benz’s electric vehicles. It’s unclear at this time how long Mercedes-Benz has been planning to drop the EQ branding, but the decision comes as the company prepares to launch a number of new EVs in the coming years.
The first EQ-branded EV from Mercedes-Benz was the EQC SUV, which launched last year. The company is also preparing to launch the EQA hatchback and EQS sedan in 2021. It’s unclear if these vehicles will retain their EQ names when they’re launched with updated branding.
Mercedes-Benz to drop EQ branding for EVs from 2024
Mercedes-Benz is reportedly planning to drop its EQ branding for electric vehicles (EVs) from 2024. According to a report from Reuters, the German automaker is instead planning to use its main Mercedes-Benz brand for all of its EVs going forward.
The move is said to be part of Mercedes-Benz’s plans to simplify its lineup and better compete with Tesla, which has been dominating the luxury EV market. While Mercedes-Benz has had some success with its EQ brand, it has struggled to keep up with Tesla in terms of sales and visibility.
With this change, Mercedes-Benz will reportedly focus on selling EVs under its main brand rather than as a separate sub-brand. This should help the company better compete against Tesla and other luxury automakers that are increasingly entering the EV space.
What this means for the future of Mercedes-Benz EVs
The Mercedes-Benz EQ brand is set to be dropped from the German manufacturer’s electric vehicles (EVs), according to a new report.
The move is part of a wider rebranding strategy by the company, which will see all of its EVs fall under the Mercedes-Benz name, Autocar reports.
The decision is said to have been made in order to simplify the company’s EV offerings and make them more recognizable to customers.
“We will no longer use a separate sub-brand for our electrified models,” a source told Autocar. “They will simply be called Mercedes-Benz.”
The first model to lose the EQ branding will be the EQC SUV, which is due to be launched later this year. It will instead be known as the Mercedes-Benz GLC SUV.
The move signals a shift in strategy for Mercedes-Benz, which has been one of the most vocal proponents of electric vehicles in recent years. The company has invested heavily in EVs, and even announced plans to build an all-electric version of its iconic G-Class SUV.
However, it appears that Mercedes-Benz is now looking to streamline its EV offering, in order to make it more accessible to customers. This latest move seems designed to do just that.