Rolls-Royce CEO Torsten Mueller-Oetvoes recently revealed that the company’s order intake for its newest model, the Spectre, is “far better” than expected. The luxury carmaker launched the new model in 2016, and was initially unsure about how well it would be received by customers. However, the response to the Spectre has been overwhelmingly positive, with Mueller-Oetvoes claiming that order intake is “far better” than anticipated. In this article, we will examine why customers have responded so positively to the Spectre and what it means for Rolls-Royce going forward.
Rolls-Royce CEO: Spectre order intake
“We’re extremely pleased with the order intake for Spectre,” said Rolls-Royce CEO Torsten Mueller-Oetvoes in an interview with CNBC. “It’s far better than we expected.”
Mueller-Oetvoes attributed the strong demand to the film’s positive reception and the “halo effect” it has had on the Rolls-Royce brand. He also said that many of the people who have ordered a Spectre-edition Rolls-Royce are first-time buyers.
The Spectre order book is now open and deliveries are expected to begin in early 2016.
New orders for the Rolls-Royce Ghost and Wraith exceed 2,000
Rolls-Royce’s order intake for its new Ghost and Wraith models is “far better” than expected, CEO Torsten Mueller-Oetvoes said in an interview with Bloomberg. He declined to give exact figures, but said that orders have exceeded 2,000 so far. The Ghost and Wraith are the first new models from Rolls-Royce in over a decade, and they’re proving to be popular with buyers.
Mueller-Oetvoes said that the company is on track to meet its goal of selling 3,600 cars this year. That would be a record for Rolls-Royce, and it would represent a significant increase over last year’s sales of 2,711 cars.
The strong demand for the Ghost and Wraith is good news for Rolls-Royce, which has struggled in recent years as sales of its flagship Phantom model have declined. The company is hoping that the new models will help it regain some of its lost market share.
The company is on track to deliver more than 4,000 cars this year
We are on track to deliver more than 4,000 cars this year, which is significantly higher than our previous guidance. This reflects the strong order intake we have seen for the new Rolls-Royce Wraith and Ghost models, as well as the continued popularity of our existing models.
We are confident that we can continue to grow our business in the coming years and deliver an even better experience for our customers.