Elon Musk is bringing Tesla showrooms to Native American tribal land in an innovative move to navigate around restrictive car dealership laws in certain states. This strategic approach allows Tesla to sell its electric vehicles directly to consumers, sidestepping regulations that favor the traditional dealership model.

The latest development in this endeavor was announced by Mohegan Sun, a prominent casino and entertainment complex in Connecticut, owned by the federally recognized Mohegan Tribe. The Mohegan Tribe revealed that Tesla will open a showroom equipped with a sales and delivery center on its sovereign property this autumn. As tribal lands hold a unique status, state laws pertaining to car dealerships do not apply on these territories, enabling Tesla to directly engage with customers in Connecticut.

This is not the first instance of Tesla’s expansion onto tribal lands for this purpose. In June, it was announced that the Oneida Indian Nation in upstate New York would also host a new Tesla showroom set to open in 2025.

Industry experts and environmental advocates have applauded Tesla’s move, emphasizing the positive impact it could have on the adoption of electric vehicles and the environment. Lori Brown, the executive director of the Connecticut League of Conservation Voters, commended the decision, stating, “Anything that puts more electric vehicles on the road is a good thing for the public.”

Tesla’s attempts to secure dealership licenses, change laws, and challenge regulatory decisions in various states have been met with mixed success over the years. However, the company recently celebrated a significant triumph when Delaware’s Supreme Court overturned a ruling that had previously prevented Tesla from selling its cars directly to customers in the state.

While approximately 16 states have altered their laws to accommodate direct-to-consumer sales by Tesla and other manufacturers, Connecticut has yet to follow suit. The Connecticut Automotive Retail Association, which has been a vocal opponent of such legislative changes, emphasizes the importance of maintaining a level playing field for all car dealerships in the state. Hayden Reynolds, the association’s chairperson, expressed their position, stating, “Connecticut’s dealer franchise laws benefit consumers and provide a competitive marketplace.”

Despite the ongoing resistance from car dealership interests, the collaboration between Tesla and Native American tribes opens up new possibilities for the electric automaker to expand its market presence while respecting tribal sovereignty. As the electric vehicle industry continues to evolve, Tesla’s approach could serve as a model for other manufacturers seeking to navigate similar legal challenges and promote cleaner transportation alternatives.