In an ever-evolving automotive landscape, luxury car brands have been striving to exceed customer expectations and deliver outstanding experiences to their discerning clientele. The latest American Customer Satisfaction Index (ACSI) Automobile Study for the years 2022-2023 has revealed that Tesla and Lexus have emerged as frontrunners in this endeavor. These two automakers, known for their innovative approaches and commitment to excellence, have secured the highest ranks in the luxury brand customer satisfaction study.

ACSI Study Results: A Closer Look

In the most recent ACSI Automobile Study, both Lexus and Tesla have showcased their unwavering commitment to customer satisfaction. Lexus, renowned for its exceptional build quality and attention to detail, garnered a remarkable score of 83 percent on the 100 percent scale. This represented a modest 1 percent decrease from the previous year, emphasizing the brand’s dedication to maintaining high standards.

On the other hand, Tesla demonstrated a notable increase of 4 percent in its score, bringing it to a tie with Lexus. This surge in customer satisfaction reflects Tesla’s continuous efforts to refine its vehicles and services, thereby catering to the diverse preferences of luxury car enthusiasts.

Competition and Rankings

While Tesla and Lexus secured the top positions, the luxury car landscape is brimming with formidable contenders. Cadillac earned second place with an impressive score of 82 percent, showcasing a notable 3 percent increase from the previous year. The third spot was shared by Audi, BMW, and Mercedes-Benz, all of which achieved an admirable score of 80 percent.

However, the study revealed that Acura experienced a decline of 4 percent from the previous year, obtaining a score of 79 percent and occupying the last position in the luxury segment of the study.

The Mass-Market Category and Its Leaders

In the mass-market category, Toyota, a stalwart in the automotive industry, triumphed with a substantial customer satisfaction score of 84 percent. This marked an impressive 5 percent increase from the previous year and solidified Toyota’s reputation for reliability and customer-oriented practices. Subaru secured the second position with a score of 82 percent, followed closely by Honda with 81 percent and Mazda with 80 percent.

Electric vs. Gasoline Debate: Unveiling the Insights

The ACSI study delved into the ongoing debate surrounding electric and gasoline-powered vehicles. Results indicated that drivers of electric and hybrid electric vehicles reported higher satisfaction levels compared to those who owned or leased traditional gas-powered cars. The superior driving experience and environmental benefits of electric vehicles likely contribute to this trend.

However, the study also highlighted that electric vehicles ranked lower in terms of dependability, and customers expressed concerns about reliability. Moreover, electric vehicles demonstrated the highest complaint rate among the vehicle types considered in the study.


Tesla’s innovative all-electric lineup and Lexus’s commitment to luxury and refinement have propelled both brands to the top of the luxury car segment in the ACSI Automobile Study 2022-2023. These results underscore the importance of not only creating cutting-edge vehicles but also prioritizing customer satisfaction through reliability and exceptional experiences. As the automotive landscape continues to evolve, these brands serve as benchmarks for others to emulate, raising the bar for the entire industry.