In the world of electric vehicles (EVs), Tesla gets the lion’s share of attention. However, the BMW Group has been silently working behind the scenes to become an EV powerhouse in its own right.
BMW EV sales have doubled in just one year. In Q3 (July to September), the BMW brand delivered 83,211 battery electric vehicles (BEVs), a growth rate of just over 100%.
Overall, the BMW Group, which includes the BMW, Mini, and Rolls-Royce brands, has sold a total of 246,867 BEVs since the start of the year.
This means that the BMW Group is miles ahead of the other luxury German automakers in terms of electrification. The BMW Group’s BEV sales are almost 30% greater than Mercedes’s. Mercedes ranks second among German automakers with 174,500 BEV sales in 2023.
According to electrive.com, the BMW Group sold a total of 621,699 vehicles in Q3. Out of this, 93,931 were fully electric cars, accounting for a group-wide EV share of 15.1%.
The BMW brand itself achieved the same 15.1% electric vehicle share out of its total sales of 549,941 vehicles. There was notable demand for the BMW 4 Series, the all-electric BMW i4, and the iX1 (pictured above). The new 5 Series and the upcoming i5 also received positive feedback from customers.
The Mini brand fared less well. It delivered 10,720 BEVs in the third quarter, slightly less than the previous year. However, the Mini brand is currently undergoing an electric transformation with the introduction of the new generation Mini Cooper. In addition, an all-electric version of the Mini Countryman will begin to be manufactured in November.
In total, the Mini brand sold 70,384 vehicles in Q3, showing a slight increase of 2.6%. Mini’s current electric share is 15.2%. The introduction of the new generation Cooper, which is fully electric, is likely to further increase the EV share in the future.
Currently, there haven’t been any electric deliveries reported for the Rolls-Royce brand. Rolls-Royce is preparing for the initial customer deliveries of the Rolls-Royce Spectre, an upcoming electric coupe. However, the Spectre is not expected to have a significant impact on the overall sales figures.
Image Source: Auto News India (ANI), https://shorturl.at/bEV19