Ford has reduced the price of its first electric car in the Australian market, the Mustang Mach-E electric SUV, even before the initial deliveries have taken place.
The cuts in Mustang Mach-E prices apply to all three trim levels. Ford cut prices the most for the base trim, known as the Select. Originally costing $79,990, the base trim will now cost $72,990, a savings of $7,000.
The price of the Premium trim has been reduced to $86,990 from the original $91,665 (a savings of $4,675). In addition, Ford has cut the price of the high-end GT trim to $104,990 from the original $107,665 (a savings of $2,675).
Ford has already received orders for several hundred Mach-E electric SUVs. The vehicle’s first deliveries are scheduled for December 2023.
With the price cuts, the Premium trim will now fall below the luxury car tax threshold. Australia charges a 33% tax on cars defined as “luxury” vehicles. For the 2023-2024 financial year, all EVs that cost more than $89,332 are defined as luxury vehicles.
The reduced price still places the Mach-E base trim above Australia’s most popular EV, the Tesla Model Y. The Model Y currently starts at $64,500. However, the Mach-E offers some helpful features that the Model Y doesn’t, such as a 360-degree camera.
According to The Driven, the Mach-E base trim offers a range of up to 470 km (292 miles). With a single motor, it’s expected to deliver 198 kW of power. The car has a torque of 430 Nm.
The Premium trim delivers up to 216 kW of power and 430 Nm of torque. The vehicle claims a range of 600 km (373 miles).
Lastly, the GT trim is equipped with dual motors. It boasts 358 kW of power and 860 Nm of torque from its all-wheel-drive powertrain. The car has a range of 490 km (304 miles).
Ford’s Australian price cuts follow substantial reductions for US Mach-E customers earlier this year. In May, Ford lowered the price of US Mach-E vehicles by $1,000 to $4,000 (depending on trim level).
In both Australia and the US, Ford has had to cut prices to remain competitive with Tesla. In Australia, Tesla cut Model Y prices by up to $7,015 in July. Meanwhile, Model Y prices in the US have fallen by over $10,000 since late 2022.
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