Xiaomi launched its first electric car, the Speed Ultra 7 (SU7) sedan, receiving 50,000 firm orders within just 27 minutes of opening its reservation books. This initial rush shows the high consumer interest and potential market impact of Xiaomi’s automotive venture.

Lei Jun, Xiaomi’s CEO, set high standards for the SU7, aiming to rival luxury brands like Porsche and Tesla, with a promise of superior aesthetics, driving ease, and intelligence at a sub-500,000 yuan price point.

Lei Jun broadcasted his ambition through social media earlier this week, declaring his aim to craft a “dream car.” He highlighted the importance of learning from leading car manufacturers.

Xiaomi SU7 Pricing and Features

The Xiaomi SU7 comes in three different variants:


SU7 Standard 215,900 yuan ($29k)

  • 73.6 kWh BYD’s LFP Blade battery
  • 700 km CLTC range
  • single motor, RWD, 220 kW, 400 Nm torque
  • 0 to 100 km/h in 5.28 seconds and has a top speed of 210 km/h
  • Xiaomi Pilot Pro ADAS
  • 400V architecture (486V)
  • can charge 350 km in 15 minutes


SU7 Pro for 245,900 yuan ($34k)

  • 94.3 kWh CATL Shenxing battery
  • CLTC range 830 km
  • 400V architecture (486V)
  • single motor, RWD, 220 kW, 400 Nm torque


SU7 Max Performance version – 299,900 yuan ($41k)

  • 101 kWh CATL Qilin
  • 800 km CLTC range
  • 0-100km/h acceleration in 2.78 seconds, 265 km/h top speed
  • Xiaomi Pilot Max ADAS
  • 800V architecture (871V)
  • can charge 510 km range in 15 minutes
  • AWD, dual motors with a combined output of 495 kW (663 hp), 838 Nm torque

Xiaomi’s Strong Background

With a 13% share in both the global and Chinese smartphone markets, Xiaomi’s venture into the automotive sector is seen as a significant shift. The SU7, offering a 700-kilometer range on its standard model, aims to surpass rivals, including Tesla’s Model 3, in performance.

The SU7’s pricing strategy is more competitive than premium models from Porsche and Tesla, aligning with China’s trend towards more affordable EVs, like BYD’s Seagull hatchback. Xiaomi targets value-seeking premium customers, potentially changing market dynamics.

Record-Breaking Launch Success of the Xiaomi SU7

The SU7’s launch resulted in 50,000 firm orders within just 27 minutes, demonstrating strong market interest and Xiaomi’s solid presence. This enthusiastic reception marks a positive start for Xiaomi’s journey into electric vehicles, suggesting a bright future for the company in this new venture.

Xiaomi’s strategic entry into the electric vehicle market with the Speed Ultra 7 sedan F2. signals not just an expansion of its product line but also sets the stage for intense competition among established and emerging car manufacturers. The company’s approach, blending technology, affordability, and performance, could redefine consumer expectations and preferences in the EV space.

Image Source: autoevolution