Electric vehicles (EVs) have been on the rise in recent years, with more and more people turning to them as an alternative to internal combustion engine (ICE) vehicles. But which automakers are leading the charge and winning out in this new EV era? BMW, Mercedes, and Volkswagen are three of the biggest names in luxury auto manufacturing today—and they’ve all benefited from the shift to electric. In this blog post, we’ll explore how each has seen its EV sales skyrocket versus ICE slumps, as well as who is taking home first prize in the race for electrification. Read on to find out who will come out ahead in 2021!
BMW
As the world shifts away from traditional gasoline-powered cars, it’s electric vehicles (EVs) that are leading the charge. And among the top luxury automakers, it’s German brands BMW, Mercedes, and VW that are seeing the biggest sales growth for EVs.
In 2018, BMW’s EV sales increased by 50% over the previous year, while Mercedes and VW saw their EV sales more than double. This growth is in stark contrast to the overall decline in sales of traditional gasoline-powered cars (ICE).
So which German automaker is winning the EV race? It’s hard to say definitively, as all three companies are making significant investments in electric vehicles. But there are a few key areas where one company may have an advantage over the others.
For example, BMW has been aggressive in developing new battery technologies that could make EVs more affordable and practical for consumers. They’ve also partnered with major tech companies like Intel and Mobileye to develop self-driving technology for their EVs.
Mercedes, on the other hand, has focused on designing luxurious EVs that offer all the bells and whistles of traditional luxury cars. This includes features like massaging seats and fragrance diffusers.
And VW has taken a more pragmatic approach, investing heavily in manufacturing plants that can mass-produce EVs at a lower cost. They’re also working on developing long-range battery technology that could make driving an EV even more convenient.
So far, it seems like all
Mercedes
While all three German automakers saw electric vehicle sales rise compared to internal combustion engine sales in 2020, Mercedes-Benz came out on top. In 2020, Mercedes sold over 50,000 EVs in the U.S., a nearly fourfold increase from 2019. This gives them a market share of nearly 10% of the EV market in the U.S.
BMW and Volkswagen are close behind with EV sales of over 45,000 and 40,000 respectively in 2020. However, both lagged behind Mercedes in terms of market share growth, with BMW’s EV market share only increasing by 3 percentage points and VW’s by 2 percentage points.
One reason for Mercedes’ success may be their focus on luxury EVs. The automaker offers six different electric models including the high-end EQS SUV that starts at over $100,000. They also have plans to launch an even more luxurious Maybach SUV later this year. By contrast, BMW only offers two electric models and VW only has one.
It’s still early days for the EV market, but it’s clear that Mercedes is off to a strong start. With a wide range of luxury EVs already on offer and more on the way, they are well positioned to continue leading the pack in the years to come.
VW
With electric vehicle (EV) sales increasing and internal combustion engine (ICE) sales decreasing, all major automakers are making the shift to EVs. However, some are doing it better than others.
German luxury automaker BMW sold more EVs in 2020 than ever before, with a total of 56,532 units. This is a stark contrast to their ICE sales, which decreased by 21% last year. Similarly, Mercedes-Benz saw EV sales increase by 34% in 2020 while ICE sales slumped by 20%.
However, it is Volkswagen that is leading the charge when it comes to EVs. The company sold a total of 195,879 EVs in 2020, an astronomical increase of nearly 400% from 2019. VW’s EV market share grew from 2.6% in 2019 to 11.3% in 2020, firmly establishing them as a major player in the EV space.
So who is winning the EV race? Right now it looks like VW is in the lead, but with BMW and Mercedes not far behind. It will be interesting to see how these companies continue to compete in the coming years as the transition to EVs accelerates.
Tesla
Electric vehicles are starting to take over the automotive market, with BMW, Mercedes, and VW each seeing a significant increase in EV sales compared to internal combustion engine (ICE) sales. However, it’s still unclear who is coming out on top in this transition.
Tesla has been the leading EV manufacturer for years now, and they continue to dominate the market. In the first quarter of 2020, they sold nearly 63,000 EVs while BMW only sold 9,376. This is a massive difference, and it shows that Tesla is still the clear leader in the EV market.
However, BMW is starting to catch up. In the second quarter of 2020, they increased their EV sales by 400% compared to the first quarter. This shows that they are making a serious push into the EV market and could eventually overtake Tesla.
It’s still too early to say who will come out on top in the EV market, but it’s clear that Tesla is currently in the lead.
Conclusion
The EV market is on the rise, with BMW, Mercedes and Volkswagen leading the way. Although competition between these three automakers remains fierce in terms of sales volume and quality of vehicles, all have clearly seen a surge in popularity over recent years due to their commitment to electric vehicle production. With more consumers becoming aware of the various benefits that EVs provide – from lower running costs to environmental protection – it’s likely that this trend will continue for some time yet.