Samsung unveiled its latest partnerships with automotive giants Tesla and Hyundai at CES 2024, marking a significant step forward in connected vehicle technology. The collaboration focuses on integrating Samsung’s SmartThings platform with the automotive manufacturers’ connected cars and electric vehicles (EVs), with a particular emphasis on smart energy savings.

Under the theme “AI for All: Connectivity in the Age of AI”, Samsung’s strategy revolves around three key pillars: AI for society, AI for devices, and AI for experiences. Jong-Hee Han, Samsung’s vice-chairman, CEO and head of its device eXperience (DX) division, stated that the company’s broad portfolio of devices and commitment to open collaboration would drive AI and hyperconnectivity across all sectors.

Revolutionizing Home-to-Car and Car-to-Home services

The partnership with Hyundai Motor Group expands Samsung’s SmartThings platform to support connected cars, including EVs. This development comes after the signing of a memorandum of understanding between the companies to create services for future lifestyles integrating smart home and connected car technologies.

The collaboration between Tesla and Hyundai at CES aims to connect Samsung’s SmartThings with Hyundai and Kia’s connected cars, including EVs, to develop Home-to-Car and Car-to-Home services, as well as an integrated home energy management service. These services will allow users to control their cars from home and control home appliances from their cars.

Chanwoo Park, Samsung Electronics executive vice-president, stated that this collaboration would significantly enhance customer experience in both the home and the car. Users will be able to adjust their environments by simultaneously operating multiple devices – including vehicles – through routines such as “good morning routine” and “arriving home routine”.

Smart Energy Management with Tesla

In addition to its partnership with Hyundai, Samsung also showcased a service integration with Tesla that connects SmartThings Energy to Tesla’s products at CES 2024, such as Powerwall home battery, Solar Inverter, Wall Connector charging services and electric vehicles. This integration enables users to monitor energy consumption of their connected devices at home, including EVs and chargers, and adjust the optimal time for charging their vehicles.

Samsung’s innovative partnerships with Tesla and Hyundai are set to bring a new level of connectivity and convenience to customers, paving the way for a future where AI-driven technology is fully integrated into our daily lives.