With the highly anticipated arrival of the Tesla Cybertruck just around the corner, there’s a growing curiosity about its impact on the sales of other electric trucks. People are especially curious about the effects that the Cybertruck will have on emerging companies like Rivian.
However, the CEO of Rivian, RJ Scaringe, is not concerned about the Cybertruck in the slightest.
During the Code 2023 tech conference in California, Scaringe (pictured above) explained why he believes the Cybertruck won’t pose a significant threat. He emphasized the distinct positioning of the Cybertruck and Rivian’s R1T in the market.
Scaringe argued that the customer base for the Cybertruck is quite different from that of the R1T, as these two vehicles cater to different market niches.
Industry watchers tend to agree. The bold and futuristic Cybertruck appears to target creative techie types. Meanwhile, the more practical and straightforward Rivian is geared toward adventurers and nature lovers.
Scaringe made it clear that his statement was not intended to undermine Tesla’s efforts. He acknowledged the importance of a product like the Cybertruck in the world’s transition to electrification. With 1.5 billion cars in the world and only 90 million EVs produced annually, every EV model is important.
Rivian’s confidence may also stem from its market share advantage. In 2022, the company manufactured just under 25,000 vehicles. Rivian is on track to double that number in 2023.
In contrast, Tesla has yet to deliver a single production unit of the Cybertruck, according to Carscoops. And potential deliveries aren’t expected until the end of this year at the earliest.
Although Tesla plans to produce 375,000 Cybertruck units per year, this remains a future target.
Additionally, Tesla is not known for adhering to projected timelines. For instance, despite releasing the Cybertruck in 2019, Tesla is only beginning to produce the Cybertruck now, four years later. Elon Musk originally promised that the Cybertruck would begin production in 2021.
Only time will reveal the extent of the competition between these two trucks. And a definitive answer will only emerge once the Cybertruck becomes available to the masses.
Image Source: TECH, https://shorturl.at/bEV19